What will it cost me each time someone clicks on my ad? Print

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That depends upon the type of business that you are in. With AdWords, a set of targeted keyword phrases is selected. When these keywords are used in a search by a user they will trigger an ad to display, or your ad may display on a web site whose content is closely related to your keyword phrase. Bids are placed for ad positions. Bid prices can range from $0.05 to an extreme top end of $100.00 per click. Bid prices for keywords for most business fall into a range from $0.50 to $5.00 per click. The bid price depends upon how high you wish to see your ads positioned and how much competition there is for the keyword phrases that have been selected.

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