What is targeted traffic? Print

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The goal with AdWords PPC advertising is to drive targeted traffic to your site. Targeted traffic consist of web users who are actively searching for the types of goods, services or information that you offer. Targeted traffic is much more likely to result in a sale than would random traffic. A small web site is far better off with 500 visitors per day who are actively searching for what the site offers, than 50,000 random visitors who are not.

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